The benefits associated with employing OWKs will be obvious to the production and financial departments. The opportunities for growth »On Tap« will be equally obvious to marketing departments.
Brands can now be promoted using the OWK bulk pack which need not be hidden away in a cellar or under the counter. Financial management will see a fixed price solution to the bulk packaging variable costs. There is no need to invest in new filling equipment.
- Reduction in capital employed in purchasing new kegs as a result of expanding markets, loss and damage of kegs or for peak demand periods
- Efficiencies and savings in production and logistics costs – no retrieval, no refurbishment and no cleaning costs
- OWKs are lighter to handle manually
- Total weight in containers significantly reduced
- Enhanced quality and freshness of product sold
- Presentation of »On Tap« beverages is enhanced
Promotional activity can be enhanced with attractive kegs.